Dorsey Digital Media Upgrades Western Financial Group's Digital Signage Network

Toronto-based Dorsey Digital Media Inc. (DDM), a leading Digital-Out-of-Home (DOOH) media services provider announced today the successful deployment of new technology across 65 of Western Financial Group's network. Based in High River, Alberta, Western Financial Group is western Canada's largest property and casualty brokerage with 96 offices in 87 communities across British Columbia, Alberta, Saskatchewan, and Manitoba.

"Dorsey Digital Media has been producing our digital signage content for more than four years and has always demonstrated expert knowledge and professionalism in all aspects of digital signage," commented Danielle Bernier, Corporate Media Coordinator for Western Financial Group. "It was an easy decision for us to turn to them to specify a new technology solution to replace our legacy system. To date, the results of the project have been seamless and virtually unproblematic," added Bernier.

Dorsey Digital Media specified the SCALA software platform - deployed on Western Financial Group's server and managed by their internal Business Systems and Technology team. The playback system consists of AOPEN DE7000 media players driving content to a combination of 32 and 40 inch SAMSUNG LCDs. The content program continues to expand, promoting Western Financial Group's growing portfolio of insurance and banking products targeted at rural and farming communities. An in-depth case study will be released later this year further detailing the technology solution and the communication and content strategies.

"Our consultative process and agnostic approach to technology combined with Western Financial Group's specific content management and programming requirements, led us to specify a custom solution that met their exact needs," commented Stephen Dorsey, CEO Dorsey Digital Media. "We look forward to updating the rest of their offices in early 2012, and continuing to support their evolving content programming requirements," added Dorsey.

Established in 2007, Dorsey Digital Media Inc. is led by an award-winning team of seasoned brand, marketing and content strategist, and creative media producers with decades of demonstrated success in the North American retail, entertainment, services and digital media industries. In addition to providing expert strategic consulting services for DOOH network deployments, DDM produces broadcast quality media content for in-store digital screens, resells licensed music programming, and offers national installation services for the deployment of retail-based digital media networks. DDM has innovative digital directory platforms deployed in shopping center and office building environments. Dorsey Digital Media's growing client portfolio includes Avis Budget Group, Western Financial Group, Megamidia Group (Brazil), and the City of Vaughan.