Alberta Gov goes digital to promote province

The government of Alberta is using digital out-of-home billboards in New York's Times Square and London's Picadilly Square to counter attacks its been getting regarding the province's Tar Sands. Campaigns such as Rethink Alberta have run on digital out-of-home billboards, asking US and UK citizens to pledge not to visit Alberta until the government does something to halt the expansion of the Tar Sands. 

Alberta's DOOH counter-campaign aims to communicate Alberta’s story, and strives to reassure investors and the general public that Alberta’s extraction industry is well-regulated and uses clean technology. The New York and London campaigns feature 10 and 15-second spots respectively and will run until November 10th.