Sports Experts Choose Groupe VIVA for In-store TV

Forzani Group Ltd., the largest and only national sporting goods retailer in Canada, has chosen Groupe VIVA to operate its digital signage network for Sports Experts and Hockey Experts franchisee locations.

Group VIVA is mandated to perform the deployment and manage the day-to-day for the network that has been dubbed Sports Experts TV (yes, very creative).

The deal follows a successful pilot run in Calgary last year.