Platt Retail Institute, recognized worldwide as an industry-leading expert in research and consulting to business enterprises seeking to impact the customer in-store experience, has a launched a new resource of research articles. The PRI Resource Library is an extensive database of articles and research covering a broad range of topics including, among many others, coverage of Vertical Markets, Marketing, Content, Networks, and Analytics that relate to marketing-at-retail. Articles and research on topics from customer experience to case studies to metrics are available on demand.
Visit the library here.
Visit the library here.
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