Canada's
public broadcaster, the Canadian Broadcasting Corporation, and
ScreenScape Networks Inc. have entered into a content provider agreement
that makes digital news feeds provided by CBC/Radio-Canada available to
ScreenScape customers on a premium, "pay-per-use" basis.
ScreenScape
makes software that helps businesses connect and control screens over
the Internet. Brand marketers and retail networks use ScreenScape to
publish digital signage content on screens inside their stores. Other
kinds of organizations, such as health clinics, university campuses and
professional service providers use it to inform and entertain.
ScreenScape is a leader in the "place-based" media trend that turns TV
screens into location-specific, targeted media channels.
The agreement will see ScreenScape offer two tiers of CBC/Radio-Canada programming.
A standard package will supply video feeds of popular categories, such as top news, sports and arts & entertainment.
The
comprehensive package will include these categories along with
specialized options such as business, technology, and health news, as
well as local content from across Canada. Both packages will include French and English content.
ScreenScape
customers can choose individual categories and run the CBC/Radio-Canada
content alongside their own branded messages and ads in a customized
playlist.
"ScreenScape
makes it easier for businesses of all sizes to deliver high-quality
digital signage. It is a good fit with CBC/Radio-Canada: our
fast-breaking news coverage is recognized as being best-of-class, and is
renowned worldwide." says Bob Kerr,
the National Director of CBC/Radio-Canada's Distribution Division.
"CBC/Radio-Canada has been a leader in digital signage since its
inception in Canada,
and demand for our signage product continues to grow. Our agreement
with ScreenScape allows us to make our News content available to digital
signage clients of all sizes in a way that is scalable and efficient."
"By
bundling CBC/Radio-Canada premium content with our easy to use content
management tools, we are able to offer our customers a range of
compelling new programming options" commented ScreenScape CEO, Mark Hemphill.
"This is content CBC/Radio-Canada is well known for, and simply great
at producing. The feeds are fully managed and served up in the order of
minutes, which helps our customers keep their programming fresh and full
of relevant content."
This
agreement to incorporate the premium news feeds of CBC/Radio-Canada in
the ScreenScape network follows close on the heels of the fall 2014
launch of ScreenScape Connect. Connect is ScreenScape's new plug-and-play device and content management software that turns any TV into a connected digital sign. Connect is
available with no upfront cost on an extended subscription, reducing
both cost and complexity of starting a digital signage network. The
device plugs into the HDMI port of the TV and connects via wifi to the
internet. ScreenScape customers manage their signage playlists over the
internet using their account at ScreenScape.com.
The launch of the premium CBC/Radio-Canada content on the ScreenScape network will be focused on news video in both of Canada's
official languages. Future enhancements will include dedicated video
feeds with onscreen closed captioning, and integration of
CBC/Radio-Canada text news headlines.
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