“We’ve redesigned our award-winning X2O platform to create an extremely intuitive user experience,” said David Wilkins, President of X2O Media. “Our goal has been to enable anyone to create TV-like channels featuring 3D animations and links to various data sources including databases, SharePoint content, and content on social media sites, without needing the skillset of a graphic designer or software developer. Accessible from anywhere and able to publish channels to any screen, version 5.5 has significantly simplified the end-to-end workflow.”
New platform features include:
- New User Interface — The X2O Portal has been
redesigned into a sleek, easy-to-use graphical user interface featuring
solid colors, flat design elements, grid-style layouts, and a task bar
atop each page that allows users to switch between commonly used tasks
- New Schedule Manager — A simple drag-and-drop interface allows users to easily plan, review, and assign events across specific players.
- New Animation Timeline Editor — Enabling users to
animate channel elements over time using a drag-and-drop keyframe
editor, the new Animation Timeline Editor results in more impactful
visual communications and smoother broadcast-quality content playback.
- Updated Campaign Manager — Improved creation of advertising and promotional campaigns using a color-coded grid system allows network operators and advertisers to quickly see an overview of their campaigns, target ads to appear on specific players, and immediately identify what slots are available to sell more ads.