BroadSign International, LLC, Montreal-based digital signage software and solutions provider, has launched BroadSign Connect. The announcement was made at BroadSign’s Second Annual Client Summit in Las Vegas, prior to Digital Signage Expo.
allows digital signage networks running on BroadSign’s standard,
advertiser-friendly platform to opt-in and allow unsold ad inventory to
generate incremental revenue via Vistar Media’s platform. The service
will initially be made available to qualifying US-based networks only.
Programmatic media buying has been a hot topic in the digital signage
industry. It is commonly used by buyers of other media and appreciated
for its ease, efficiency and delivery of analytics. In the United States
alone, programmatic buying of digital media inventory is expected to
grow from $7.4 billion to $17 billion by 2017, representing 83% of
American display-related digital media spending (Magna Global).
“BroadSign Connect is a game-changer, in that it offers a zero-risk
method of accessing incremental revenue streams for BroadSign networks,”
said BroadSign’s CEO, Brian Dusho. “It’s easy to install, requires
little supervision or maintenance, and delivers a potential associated
with programmatic buying platforms that is very exciting for our
industry. This solution is yet another innovation bringing BroadSign
BroadSign Connect is backed by full BroadSign support and maintenance, making the new offering a seamless and reliable service.
“Digital place-based media networks have a finite amount of
brand-safe inventory; a reality that keeps CPMs high in the sector’s
programmatic buying processes,” said Michael Provenzano, co-founder of
Vistar Media. “Agencies and digital signage networks will increasingly
use programmatic buying platforms to secure incremental revenue due to
the efficiency, scale and ROI brought to the table.”