We hadn't heard much from ScreenScape (compared to their previous deluge of press releases). They've just announced an important partnership with Hyundai Auto Canada Corp., that would see their platform powering video displays in Hyundai showrooms and parts and service waiting areas.
"We find video to be a very effective way to share the experience of
driving and owning a Hyundai," Michael Handy, director of marketing for
Hyundai Canada, said. "ScreenScape gives us the ability to deliver video
directly to customers inside our dealerships. This helps us coordinate
our marketing efforts with local dealers and add value to the experience
of buying and owning a new Hyundai."
According to the company, ScreenScape is a software platform that helps
businesses engage audiences inside real world places using
Internet-enabled digital displays. Using ScreenScape, Hyundai is able to
form its own place-based media network consisting of its own
dealerships or any other business that is a member of the ScreenScape
We're constantly looking for ways to communicate more effectively
with Hyundai customers,” Handy said. “ScreenScape allows us to leverage
our existing investments in online video and social media and use them
in a very local context. We know that several of our key suppliers also
use ScreenScape, and so this gives us another way to work together as
industry partners to provide support to our dealers, and value to our
There are more than 192 Hyundai dealerships in Canada.
According to Handy, more than 30 dealers are operational on the
ScreenScape platform today, another 70 will be added over the next six
months, and more will come in 2014.
"We'd like to welcome Hyundai
Canada to the ScreenScape Community," Kevin Dwyer, president & CSO
of ScreenScape, said. "They join a vibrant automotive community already
using ScreenScape which includes new car dealers, tire centers, quick
lube operators and parts retailers. It is gratifying to see so many
interesting partnerships in this industry being expressed through