Thursday, May 16, 2013

Dot2Dot Communications ignites OAAA/TAB National Convention in L.A.

Dot2Dot Communications, developer of media management software Ad Manager, and Canadian sole distributor for Scala digital signage software pulls out all-the-stops for grass roots client base—Out of Home. As a member of the OAAA for over 18 years, Dot2Dot has worked with most leading Outdoor operators gaining insight and incorporating best practices for their enterprise solution, Ad Manager. As part of this years’ Convention Dot2Dot will be showcasing an impressive line-up of new product functionality for both traditional and digital Out of Home media. They’ll also be bringing to life new ways for consumers to connect with signage via mobile devices using some of the latest outdoor screens provided by Vertigo Displays and LG. Ad Manager highlights include: • Demographic targeting for network operators to tailor media buys, • A link to TAB Out of Home Ratings data for audience measurement, • Automated proposal generation, • Detailed performance reports, • Remote lighting control that saves valuable time and money, • And, a refresh on their connected platform to generate buys for all media types using one contract with one invoice and a single source of POP. “We’re excited about this years’ OAAA/TAB National Convention, their theme ‘ignite’ plays right-in to the amount of innovative developments and momentum Dot2Dot has on the go,” said Nancy Biglow, Marketing Manager, Dot2Dot Communications. “We’re also thrilled to be a major sponsor of the event as the creators for the Official Mobile Site – IgniteOOH.mobi.” You can visit Dot2Dot at the OAAA/TAB National Convention for a hands-on look at their new product features.

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