Monday, April 29, 2013

Dear City Canada displays a message to your city on a billboard

If you can fit your feelings for your city in 140 characters, Pattison Onestop want to share it with the rest of Canada on a billboard as part of a new public art project.

Tweet a 140 character letter to your city using @DearCityCanada. All letters deemed acceptable will be displayed on mall screens across Canada for two weeks this June, reaching five million people a week. The best letters will be displayed on outdoor digital billboards across Canada this summer, and of course letters will be retweeted via the @DearCityCanada account. You start your tweet by indicating your city. For example “@DearCityCanada Dear [name of your city] …”

The participating billboard cities are: Vancouver, Surrey, Pitt Meadows, Surrey, Calgary, Edmonton, Regina, Winnipeg, Sudbury, Kitchener, Hamilton, Toronto, Peterborough, Kingston, Ottawa, Montreal, Quebec City, Moncton, and Halifax.

Only letters to the digital billboard location cities will have a chance of being seen in those cities. Other Dear City letters will have the opportunity to be seen in malls across Canada. Letters to Quebec cities must be in french due to language laws.

Co-Produced by Pattison Onestop and Spacing Magazine, Dear City Canada is part of Art in Transit, Pattison Onestop’s ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport city-dwellers, if only momentarily, out of Canadian's daily routines.

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