Monday, January 14, 2013

Canadian digital OOH inventory grows by over 80%

Over the past 15 months, OMAC members have grown their digital OOH inventory by over 80% from 3,700 to over 6,800 screens. OMAC member companies including Astral Out-of-Home, CBS Outdoor, Cogeco Metromedia, Lamar Transit, Newad, Pattison Outdoor, Titan 360 and Zoom Media, have invested in digital OOH nationwide.  Offerings now include large outdoor formats from traditional posters to spectaculars and landmark locations, networked screens on transit routes and ferry terminals, to indoor networks in multiple venues such as restaurants, bars, fitness clubs, malls, airports and college campuses.

Some digital networks offer static and full motion ads on an ad or ad/content loop, audio, mobile compatibility, RSS feeds and live video streaming capabilities as well as matrixed screens equipped with gesture recognition.

The growth has been driven by a number of factors including technology advancements, changing consumer behaviour and marketer demands for short lead times, creative flexibility, mobile integration and the desire to create immediate engagement with consumers.

“The expansion of OMAC member company’s digital offerings underscores the industry’s commitment to respond to the needs of the advertising community by adapting to shifting consumer trends and increasing the innovative choices available for marketers to optimize campaign results,” said Michael Reha, OMAC chairman and CEO of Newad.

To help you stay current on the rapidly expanding digital OOH inventory of members, OMAC has created a digital planning guide showing the markets, screen specs and other details by company.  Click here to access the guide.

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