Tuesday, July 3, 2012
kenna adds Location-Based Digital Media and Mobile Solutions with Adcentricity Partnership
TORONTO, Ontario – (July 3, 2012) – kenna, a member of the MDC Partners group is pleased to announce that it has signed a partnership agreement with Adcentricity that will add location-based digital media and mobile solutions to its arsenal of proprietary integrated technology tools. By applying strategic and analytical models and leveraging technology, kenna helps clients determine who the right customers are, build sustained, profitable relationships with them and deliver tailored and relevant experiences that drive incremental revenue.
Adcentricity gives kenna a point of differentiation in a key channel—digital out-of-home media—an area that holds tremendous promise for enhancing customer relationships. Their proprietary, location-based digital platforms provide additional points of communication which will help kenna’s clients get found in today’s hyper-connected world. Adcentricity’s key platforms are AdCentral, which delivers targeted messaging through strategically-placed digital screens and AdMobile which is a mobile shopping platform that provides shopping tools, location services, content management and analytics.
“Choosing the right technology partners is crucial for us,” explains kenna Chief Operating Officer, Paul Quigley. “Finding and leveraging best in class, third party platforms that will drive our clients’ top and bottom line growth is an important element of what we do. Partnering with Adcentricity gives us a faster, better and more cost-effective way for us to provide location-based mobile solutions to the North American marketplace.”
“Location-based digital media is growing rapidly thanks to the wide array of channel options available to connected, on-the-go consumers,” said Doug Woolridge, CEO of Adcentricity. “According to Juniper Research, revenue generated through mobile location-based services could grow to more than $12.7 billion by 2014. We are very proud to work with a marketing solutions firm of kenna’s calibre, and are confident their clients will benefit from this relationship.”
kenna is a marketing solutions agency that combines creativity, analytics and proprietary technology to create meaningful, profitable and sustainable connections with people. Kenna’s innovative solutions help their clients accelerate the sales cycle, optimize customer value and become more efficient and productive. Current clients include Nissan, Wrigley, BASF, CIBA, Sonos, Tervita and MBNA.
Adcentricity provides location-based marketing platforms and solutions that drive shopper marketing and consumer engagement based on a person’s physical location. Key products include: ADCentral which features three key services ADVenue, ADTarget, and ADFormat; and ADMobile, which allows advertisers to deliver and measure targeted and personalized offers and advertising to their highest potential consumers along the path to purchase. Adcentricity has worked with top agencies and brands including Toyota, American Express, General Motors, Samsung and P&G among others, and has strategic partnerships with The Nielsen Company, Polk, Computer Sciences Corporation, PwC and more. Adcentricity is headquartered in Toronto, with offices in New York and London. For more information visit www.adcentricity.com.
at 2:50 PM