Wednesday, March 7, 2012

Ayuda Announces Juice: Sales Tools for Ad Networks


Ayuda Media Systems, makers of the world’s most sophisticated, and now most comprehensive media operations platform for D/OOH networks, is releasing a groundbreaking new addition to its already extensive portfolio of workflow management applications. Juice™, comprising a full suite of sales oriented tools for D/OOH advertising networks, allows the media vendor’s sales organization to manage all aspects of the sales pipeline, from pre-sales, checking avails, creating proposals, to reporting, on the same platform from which avails are tracked and content is scheduled. This represents the first time that any “off the shelf” product with such a wide array of media sales, operations, and execution capabilities becomes available to media networks without the need for costly custom integration, where the entire business can efficiently be run from a single platform. With Ayuda Juice™ for sales, Splash™ for scheduling, Finance for invoicing and lease payouts, and the Business Intelligence suite, the entire media business can be run from a single, unified platform and user experience.

Juice™ is a suite of seamlessly integrated browser-based software applications that provide all the business functions for a media vendor’s sales team that would normally require several disparate programs to address. Juice™ includes a CRM (Customer Relationship Management) application that is the only one of its kind, completely customized for the needs of a D/OOH salesperson. In addition to providing management of leads, contacts, pipeline, reports and other standard CRM features, Juice™ allows the sales force to view sales inventory (avails) in real-time, empowering them with the ability to generate proposals that are timely and relevant. The Juice™ digital sales proposal engine takes those real-time avails and turns them into beautiful, complete, and accurate proposal documents that can be instantly sent to the customer or viewed live from the application on a mobile device or tablet. Juice™ also offers a full complement of reporting features for sales management, which can be incorporated into Ayuda’s holistic BI (Business Intelligence) platform to track KPIs by the media company’s executive leadership.

Ayuda has an 8 year track record of providing media workflow management tools for some of the world’s most prominent OOH networks. This has always included the ability to manage an ad campaign from its inception – the sales proposal – through booking, mapping, scheduling, invoicing, ad revenue sharing payout, and live interactive Proof of Performance for digital and traditional networks. Now, in addition to the new sales pipelining, reporting, and management capabilities introduced by Juice™, a milestone for the industry is established: from a single platform and user experience, digital avails are retrieved in a meaningful way and seamlessly translated into proposals, forming the workflow foundation that is preserved through to the lease payouts owed on a contract that began simply as a contact lead in the CRM.

“Having provided a comprehensive set of tools for both traditional and digital networks for years, we know just how much more complex digital avails can be, states Andreas Soupliotis, Ayuda’s CEO. “What’s so ground breaking about Juice is that we have solved the most difficult problem for digital networks: how to check avails quickly, meaningfully, and then allow the sales force to use those results to do their jobs efficiently and easily, which is to propose and sell. We empower the sales team with the mechanism to check digital avails based on budget, day part, number of spots, target demographics, and audience numbers. They can do all of this with just a few clicks, live while on location at a customer directly from their mobile devices or tablets, and have those proposals pushed seamlessly to Splash™ for scheduling, and finally to our Finance product for invoicing and financial reporting. With Juice™, Ayuda continues to fulfill its promise of making the entire network’s operations easier, more efficient, and more cost effective.”

Daniel Fleischer, Ayuda’s Director of Business Development, additionally states that “Ayuda has been testing Juice™ for some time now within our existing customer ecosystem, to ensure development of a product that doesn’t just embody Ayuda’s vision of a ground-breaking product, but which solves the most difficult challenges that our customers live every day. With customers like GSTV, Eye, enVu, and several other international customers giving us real, practical street level input, we consider ourselves honored to be in the position to apply our world class software know-how to solving today’s existing, and tomorrow’s anticipated business challenges. It is because we are wholly committed to our partners’ success that we ourselves have been so successful at what we do, which is to significantly facilitate how D/OOH networks run their sales and operations.”

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