Wednesday, February 22, 2012

Abcon gets on the green with digital out-of-home golf network

Abcon Media have announced a strategic partnership with 2aTEE Golf Media, Inc. out of the U.S., becoming its exclusive Canadian media provider for a new digital out-of-home advertising network at golf courses across Canada, officially launching next month.

Ads will appear on golf cart mounted GPS systems featuring an in-cart network of 3,500+ screens at 50+ high-end golf clubs Canada-wide and growing. The network will reach 200,000+ golfers with up to 21.6 million impressions each month.

On a per capita basis, Canada is home to more golfers than any other country in the world. More people actually play golf than hockey in Canada and the majority are affluent, well-educated and successful.

The newest generation of GPS screens in Canada offers interactive touch screen as well as video and audio capability.

Relevant real-time onscreen content includes: 3D visual & flyover of hole layouts, distances to pin and hazards, pro tips, food & beverage ordering, pace of play info etc.

Custom content opportunities are also available i.e. sponsored sports/stock ticker, touch screen data capture, Smartphone connectivity etc.

In the U.S., GPS golf cart advertising has been successfully utilized by the likes of Cadillac, AMEX, Allstate, HBO, J&J, Puma, Verizon as well as many other multi-national brands.

No comments:

Post a Comment