Abcon Media have announced a strategic partnership with 2aTEE Golf Media, Inc. out of the U.S., becoming its exclusive Canadian media provider for a new digital out-of-home advertising network at golf courses across Canada, officially launching next month.
Ads will appear on golf cart mounted GPS systems featuring an in-cart
network of 3,500+ screens at 50+ high-end golf clubs Canada-wide and
growing. The network will reach 200,000+ golfers with up to 21.6 million
impressions each month.
The newest generation of GPS screens in Canada offers interactive touch screen as well as video and audio capability.
Relevant real-time onscreen content includes: 3D visual & flyover of
hole layouts, distances to pin and hazards, pro tips, food &
beverage ordering, pace of play info etc.
Custom content opportunities are also available i.e. sponsored
sports/stock ticker, touch screen data capture, Smartphone connectivity
In the U.S., GPS golf cart advertising has been successfully utilized by
the likes of Cadillac, AMEX, Allstate, HBO, J&J, Puma, Verizon as
well as many other multi-national brands.