Tuesday, November 1, 2011

St. Joseph Content nominated and judging at DSA Crown Awards

The Digital Screenmedia Association (DSA) has announced this year's nominees for its yearly Crown Awards recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology.

The categories are Point of Wait (dwell time), Point of Sale (shoppers), and Point of Transit (people on the go). Within each of the three categories, entrants have tp select one of the following two sub-categories: Content run on a digital signage / kiosk network (one-way or interactive), and content campaign run across multiple screens (digital signage/kiosk plus mobile, online and/or TV).

The nominees are:
  • Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content
  • Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative
  • PNC Auto Loan Spot, submitted by John Ryan
  • PNC Street Marketing Content, submitted by John Ryan
  • Smashburger Digital Menu Boards, submitted by WAND Corp.
  • Sprint, 3D Park LCD, submitted by Two West Inc.
  • Sprint, Diner LCD, submitted by Two West Inc.
  • Sprint, NASCAR Grand Moment, submitted by Two West Inc.
  • Tri Counties Bank Engages the Community, submitted by EWI Worldwide
St. Joseph Content's submission is the only Canadian entry. They will also be represented on the judging panel by Michael Chase. He will be joined by Paul Flanigan of Rise Vision; Pat Hellberg of The Preset Group; Keith Kelsen of 5thScreen and author of "Unleashing the Power of Digital Signage"; and Anne White of PRN.

The gold, silver and bronze DSA Crown Awards winners in the three categories above will be announced Nov. 8th at the DSA Pre-Show Party, the night before Customer Engagement Technology World (CETW) begins in New York City at Dave & Buster's Times Square.

Here are some pictures of St. Joseph Content's work for TD Canada Trust:

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