Penningtons Plus, a Canadian women's plus-size apparel retailer, ran an interesting campaign, called Styled to Surprise, where they recorded shoppers' reactions to a magic mirror they installed in one of their stores.
In order to fulfill their mission to "give plus size fashion a makeover", Penningtons surprised shoppers trying on clothes at a large mirror by virtually displaying a pair of firemen that slide down pools and proceed to court the very fashionable buyer.
Very original.
Stream the video below.
(via @sixteennine)
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