Friday, November 25, 2011

Penningtons mirrors surprise shoppers with firemen

Penningtons Plus, a Canadian women's plus-size apparel retailer, ran an interesting campaign, called Styled to Surprise, where they recorded shoppers' reactions to a magic mirror they installed in one of their stores.

In order to fulfill their mission to "give plus size fashion a makeover", Penningtons surprised shoppers trying on clothes at a large mirror by virtually displaying a pair of firemen that slide down pools and proceed to court the very fashionable buyer.

Very original.

Stream the video below.

(via @sixteennine)

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