Newad’s President and CEO Michael Reha announced the acquisition of Media One’s assets and the appointment of its President, Lino Ricco, to the position of Vice President and Regional General Manager – Central Canada. Lino Ricco will be responsible for commercial activities and sales with ad agencies in Toronto. This marks Ricco’s return to Newad after a departure motivated by the desire to launch his own business in 1997.
“I’m very happy to welcome Lino into the team. His
managerial talent, his vision and his expertise are great assets, which
all of Newad’s departments will benefit from, notably Indoor
Advertising, Experiential Marketing and Newad OnLine. The return of Lino
to our team, in a strategic position with great potential for
development, is excellent news for our entire team as well as our
national clients,” underlines Reha.
“Since my departure back in
1997, Newad has achieved prodigious gains by consolidating its assets
and varying its line of products and services. The team I join today is
one that continues to prove itself day in, day out, in Toronto and
across Canada. Our objective is to accelerate Newad’s growth rate by
mobilizing long-lasting partnerships with advertisers who are concerned
with optimizing their return on investment with the Youth and Affluent,”
comments Lino Ricco.
Moreover, Jean-Philippe Leduc and Brian
Wyatt, Executive Vice Presidents, Client Relations and Business
Development, both took an active role in Lino Ricco’s arrival in the
team. “Lino will bring a new dimension to our sales team. His years of
industry experience, combined with his great leadership, will help take
Newad to the next level,” comments M. Leduc.
A reference in the
Canadian industry, Lino Ricco has mastered the Indoor Advertising
environment for many years. He’s one of Newad’s original founders and
shareholders, notably as a Sales Vice President from 1995 to 1997,
during which time he greatly contributed to the company’s expansion in
Toronto. After his departure in 1997, he remained very active in the
Indoor Advertising and Experiential Marketing industries, contributing
to the development of many businesses, most notably as Roar Media and
Media One’s Founding President.
Strategic acquisition of Media One’s assets
Newad finalized its acquisition of Media One’s assets, a transaction
carried out by Philippe Marchessault, Newad’s Executive Vice President
of Operations, Development and Innovation. “This strategic acquisition
is in line with our growth objectives in Toronto and Canada as a whole.
With the integration of over 500 new establishments to our current
network, Newad’s network is now comprised of over 3,000 businesses from
coast to coast. This transaction with Media One reinforces and
consolidates Newad’s privileged positioning in Ontario and Canada, as we
continue our sustained growth in an environment that is highly
competitive, even fragile for certain competitors.”