Subaru Canada, Inc. recently added digital signage into their dealership experience. Dubbed Subaru.TV, the screens display a collection of content developed or carefully selected by Subaru Canada to improve the brand identity and shopping experience while explaining their many products and services.
The goal of their endeavor is to engage and entertain customers rather than have them be distracted by the
random content and competitor advertising available on regular
television. While many individual dealers or dealer groups have some
form of digital signage in place, Subaru is among the first
manufacturers in Canada to pioneer digital signage on a national level
and has spent the past year sourcing or developing enough 1080p
high-definition content to make this experience unique(Ed. I've owned two Subaru vehicles and my dealership has had some form of signage in the service area for a while).
In May, Subaru Canada and partner 10net Managed Solutions
began deploying a network of 42- and 52-inch Sharp LCD displays to its
dealers across Canada. Powered by a highly customized Dell media server
running Scala Player software, Subaru is driving unique content to
distinct Sales and Service programming channels, which will be available
in English and French. In addition, dealers running Aristo by PBS
Systems Inc. and its integrated Media Suite will be able to display the
status of vehicles in their service area, reducing traffic to the
service counter. Subaru will be working with other DMS providers to
offer similar integration.
With two-thirds of its rollout already completed, dealers and
customers will be able to enjoy unique HD content like the recently
produced five-minute sneak peek of the new 2012 Subaru Impreza, which is
on track to be released this October.
"We didn't want this to be another boring menu-board style
deployment cycling through advertising specials and promotions," said
George Hamin, Director of eBusiness and Information Systems. "We wanted
to make this seem like network television. just without the competitor
Subaru is currently in discussions to secure nationally syndicated content like news and sports.