Newad Indoor is announcing a major growth in its digital offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting Young & Affluent, avant-garde and trendsetting consumers in Canada’s large urban city centers.
These new 24-to-180-inch
digital screens integrated into Newad’s offer are located in Toronto,
Vancouver, Calgary and Montreal and operated by BarNet, a Canadian
company specializing in digital indoor advertising. In addition to
running advertisements of 15, 30, 45 or 60 seconds as well as
entertaining content, these LCD screens offer a variety of interactive
features. They can be easily updated, which promotes flexible
integration of advertising content. They are located inside bars and
nightclubs, very often behind the bar, around dance floors, in lounge
areas and next to the coatcheck. They engage both male and female
scenesters, urban socialites and avant-garde consumers benefitting from a higher purchasing power.
partnership with BarNet strengthens Newad’s digital offer and
compliments the company’s 360º solution – one that is unique in Canada.
Like never before, clients who are concerned with optimizing their
revenues can expect a full range of products that are perfectly
integrated into the lifestyle of a population segment difficult to reach
with traditional media,” comments Newad’s CEO, Michael Reha.
are pleased to share our extensive network and expertise with Newad so
that national and local advertisers can benefit from new locations
specifically designed to maximize the potential and impact of their
campaigns,” adds Brandon Lu, president of BarNet.
Among the 140
establishments that house the 700 screens, note, by city: Toronto : City
Nightclub, Mansion Nightclub, Vancouver : Barcelona and Blvd 22 :
Calgary : Jr's Billiards, Whiskey, Montréal : Le Marquee and Muzique.
On average, each establishment operates just over five screens and hosts
2,500 people weekly.