Tuesday, September 6, 2011

Virgin Radio Displays Real-time Programming on Astral's Digital Out of Home Network

Virgin Radio 95.3 (part of the Astral Radio Group) is running a campaign on Astral Out-of-Home's Digital Outdoor network in Vancouver that displays the song title for what's currently playing on the station.

An RSS feed supplies the song information to the media company so that it can show up in real-time on their LED boards.

Its a pretty neat idea. I can see people switching station if the really like the song.

(via Ooh-TV)

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