Thursday, September 15, 2011

TELUS partners with STRATACACHE for digital signage services

Canadian telecommunications carrier TELUS has formed a partnership with STRATACACHE, Dayton, OH-based digital signage software and network solutions developer, to provide digital signage services to customers across Canada.

This newly formed agreement brings together STRATACACHE’s digital signage software—ActiVia for Media—and TELUS’ national Canadian wireless network to create a new digital signage and broadcasting service that allows businesses to use digital signs to communicate with customers or employees with high-definition graphics. Called TELUS Digital Media Solutions, the service will allow businesses to easily place digital signs on their premises and adjust the content over a simple wireless interface running on TELUS’ powerful 4G network.

“This strategic agreement brings together a unique combination of resources and technology, a powerful edge in an industry that is growing at an exceptional pace,” said Chris Riegel, STRATACACHE CEO. “Our dynamic digital signage technology paired with TELUS' telecommunications network will allow for a highly advanced managed digital signage offering backed by specialized expertise and immense experience from both companies.”

TELUS’ new service includes digital video and audio content caching and streaming for advertising, webcasting, and digital signage to companies ranging from small businesses with multiple locations to large enterprises. It will allow, for example, restaurants to advertise daily specials or large corporations to broadcast live interviews with executives to multiple locations.

TELUS Digital Media Solutions offers a comprehensive service for installation, management, operation and maintenance of the multimedia network.

“Today, many organizations are looking to capitalize on digital media to build brand awareness, increase their competitive advantage and strengthen customer relationships,” said TonyKrueck, vice-president of Business Products and Services at TELUS. “TELUS’ new digital signage service, running on Canada’s fastest coast-to-coast 4G wireless network*, and powered by STRATACACHE’s ActiVia for Media software, means customers now have the necessary tools to assemble engaging content and communicate with their audience at the right place and time.”

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