Friday, July 15, 2011
iGotcha's Got Golf
iGotcha Media, a Montreal-based developer of innovative digital signage solutions for outdoor advertising, launched the iGotcha golf network and announced a partnership with the National Golf Course Owners Association in Canada (NGCOA).
Online since last month, 16 Quebec clubs have already joined the iGotcha Golf Network including Acton Vale, Golf Dorval and Le Chantecler.
Meant to inform and entertain golfers, the golf network screens will be strategically placed in cottages, pro shops and other high traffic areas to attract advertisers who want to reach a qualified, influential and captive audience.
The iGotcha Golf Network will display web content, updated daily, like golf tips, questionnaires, weather, sports news and ads. The network is completely advertiser driven and there is no cost to the individual locations. Standard service will include two 42" screens, hardware, installation, maintenance and the web content.
In addition to launching the iGotcha Golf Network, iGotcha Media also announced a partnership with the Canadian division of the NGCOA to offer the network to participating members across the country.
“The iGotcha Golf Network delivers information simply and effectively,” says Alain Laforge, Regional Director, NGCOA Canada, Quebec Chapter. “For example, easy access to an up-to-date weather forecast is very relevant to a golfer about to tee-off. Also, the network facilitates direct communication. As examples, golf clubs may promote their clubhouse menus or the inventory in their pro shop. And, of course, what makes integrating the iGotcha Golf Network an easy decision is the cost – entirely free to golf course operators,” adds Mr. Laforge.
“We are very pleased to be launching the iGotcha Golf Network,” says Greg Adelstein, President, iGotcha Media. “Using this network will give advertisers direct access to one of the most affluent and coveted demographic target groups in the country. With the iGotcha Golf Network already operational at 16 clubs, we look forward to rolling out our network at golf clubs across the country – with our NGCOA partners receiving extra network time to promote their clubs at no additional cost,” concludes Mr. Adelstein.
at 10:29 AM