Shoe retailer ECCO is adding enhanced, state-of-the-art visuals to its current in-store solutions, provided by Mood Media Corporation (TSX:MM/ LSE AIM:MM), to entice its customers with a multi-sensory shopping experience.
Mood Media, a leading in-store media specialist, is set to provide individually tailored audio and visual solutions to over 300 of its stores worldwide using its unique TeamCo software.
Mood Media already provides ECCO stores with a customised in-store music channel which plays a classy mix of chilled lounge tracks, to relax customers and entice them to stay for longer.
After seeing the visual solutions Mood Media currently provides to its other clients, including Virgin Megastore and Yves Roches, ECCO has asked Mood Media to add new in-store visuals to its stores. This will form a fully integrated in-store media system called 'ECCO Media.'
Mood Media's cutting edge TeamCo software platform will ensure that all of the in-store audio and visuals can be scheduled, managed and broadcast from one place, allowing ECCO to have full control over the system.
ECCO will be provided with LCD screens broadcasting eye-catching content tailored to the brand's customer demographic. As well as showcasing the store's latest product ranges, Mood Media's creative team will establish creative new content ideas to promote its products that reflect the ECCO brand. This replaces ECCO's former in-store TV channel, which did not update in line with brand promotions.
Lorne Abony, CEO and Chairman of Mood Media Corporation, said: 'Working with an established brand like ECCO across our worldwide network is an incredibly exciting opportunity for us.
'Developing our client relationships and adding additional media services to our customer's in-store network is of the utmost importance to our client centric approach.'
Peter Hansen Guldbrandt, Global Concept Manager at ECCO, said: 'We were extremely impressed with the audio services previously provided by Mood Media and it was therefore a natural decision to ask them to install our new visual systems.
'We hope that being able to combine two types of in-store media will be a fantastic way of enhancing the ECCO brand even further.'