Zoom Media & Marketing, the world´s largest fitness digital media company, recently introduced its patented "FlexCast" digital media interface for deployment across its 3,000 health clubs worldwide.
FlexCast was released through its ClubCom division at the recent 2011 IHRSA fitness convention held in San Francisco and marks the latest innovation in Zoom´s ongoing leadership in managing club communications and media programs in health clubs around the world.
FlexCast is one of the world´s most advanced and intuitive content management interfaces for customized digital media networks. Simply by having operators identify their entertainment preferences and product and service offerings, FlexCast dynamically renders digital programming that is completely customized to audience preferences and the business needs of operators. FlexCast integrates control over sight, sound and motion (television) programming as well as digital signage.
For operators of fitness centers, FlexCast merges content rich programming with extraordinary ease of use as it can be managed anywhere from the individual club level to the regional or national chain level.
In addition to its easy interface, what makes FlexCast unique is the unprecedented array of content it offers to gym operators - everything from overhead music entertainment, member education programming, club communications, and health and safety information to club promotions.
"Zoom and ClubCom recognize that in-club communications need to be tailored to the venue and also be easy to use," said Kevin Steel, Ph.D - Principal of Communication Consultants, WBS. "You can tell by the way it is laid out that it reflects years of research and expertise in how to manage a fitness facility."
"FlexCast is inherently intuitive," claims KT Remus, Senior Director of Marketing at Urban Active. "In just a few minutes, our club´s digital programming is fully customized on an ongoing basis to support our product and service offerings allowing us to enhance the member experience and increase the connection with our customers."
In the last two years, Zoom has grown its health club digital network by over 50% to over 3,000 venues. The company plans to continue adding new clubs rapidly while upgrading its current accounts. "Customer response to FlexCast has been outstanding," said Tom Lapcevic, President of ClubCom. "FlexCast is the result of years of development and reflects our immersion in the health club industry."
FlexCast also allows for media programs involving sight, sound & motion and digital signage. "With our national and local media sales organizations, and our extensive experiential marketing services, Zoom offers club operators world class advertising programs in addition to state of the art club management capabilities," said Dennis Roche, President & COO of Zoom. "FlexCast is an exciting offering that cements Zoom´s position as the most dynamic media operator in this space."