Tuesday, April 19, 2011

Groupe VIVA adds over 500 Couche-Tard's to its media portfolio

Groupe VIVA and Pinpoint Media Group are proud to announce the conclusion of a sales agreement which Groupe VIVA becomes the exclusive representative for all advertising sales of the digital display network for Couche-Tard stores across Quebec. The agreement also covers advertising inventory available in other Canadian stores operating under the Mac's banner.

Present in over 550 stores in Quebec, the digital signage network can reach more than 3.5 million consumers each week. The network takes the form of digital screens positioned near the point of sale and refrigerators in each store. This type of media network can be a great fit whether its local advertisers who want to cover a specific geographic area or national advertisers who want to reach a specific target audience.

"We are very pleased to partner with Pinpoint Media Group. Our media offering, that already includes digital advertising inventory for La Cage aux Sports, Sports Experts, Mr. Muffler in addition to our proprietary media Viva Urban, has increased considerably with the addition of Couche-Tard's network. Advertising investments in such media will experience a major boom and VIVA Group is positioning itself to become a must for advertisers and agencies, "said Pierre Gendron, CEO at Groupe VIVA.

"It was important for us to partner with a predominant player in the Quebec market to maximize the value of our investment in the Couche-Tard advertising network" said Enmanuel Rumbos, President of Pinpoint Media Group.

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