Friday, April 8, 2011

Canadian Digital Signage: Friday, April 8th, 2011

-- Parentcentral.ca reports that the Toronto high school hallway TV network run by Onestop Media is still up for debate.

-- RTown Communications have partnered with iSIGN Media Solutions Inc. to install their Interactive Marketing Solution (IMS 3.1) software into RTown's 346 location network of hotels, resorts, and retail outlets.

-- Zoom Media introduces ClubCom´s FlexCast interface.

-- TurboTax, an Intuit Canada product, launched an outdoor campaign at Dundas Square in Toronto. The signage features a TurboTax Refund Ticker that continuously updates to show the estimated amount of money that Canadians who use TurboTax will be refunded this year. The outdoor ticker campaign will run until May 2. Intuit worked with MediaMath to create it, AdHoc worked on the creative, and DDB Canada did the media buy.

Facebook messages sent to digital billboards for Lucky Penny Wines
Lucky Penny, a new premium wine by Casella Wines (the Australian company that makes Yellow Tail), launched a brand awareness campaign that allows people to send a message of encouragement through Facebook that will end up on an Astral Media outdoor digital billboard found at 5 busy intersections in Vancouver. Toronto-based creative agency Open is managing the digital/outdoor brand awareness campaign.

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