Toronto-based digital out-of-home network operator Onestop Media Group has become a division of Pattison Outdoor Advertising Inc. (of the Jim Pattison Group), Canada’s biggest out-of-home media company. Pattison Outdoor acquired Onestop in an effort to lead the Canadian out-of-home marketplace and to offer a broader range of digital solutions for advertisers to reach their audience using digital networks and dynamic media technology.
Onestop has already taken over the content management role of Pattison Outdoor's Business Elevator Network and Calgary Airport digital business. The two companies had already been working together in the mall sector.
The acquisition does not include Fourth Wall Media, a digital and interactive agency specializing in Online, Digital Signage, and Kiosk creative production services, which continues to be 100% owned by Michael Girgis, co-founder and President of Onestop Media Group, and the other original four partners.
Last we heard from Onestop, the Toronto District School Board had voted against expanding the school digital signage pilot project.
(Via Onestop Media Group, DailyDOOH)