Monday, March 28, 2011

OMAC Restructures Membership

The Out-of-Home Marketing Association of Canada (OMAC) has announced changes to its membership structure to encourage other OOH companies as well as agencies, advertisers and suppliers to join the association.

”OMAC has played an important role in marketing the OOH industry and is a central resource for information on OOH media,” said Karen Nayler, Leader; Mindshare Canada and President; CMDC. There is a significant benefit for an OOH company to be a member of OMAC. It increases their visibility among busy media planners and buyers and as an OMAC member they can contribute to the development of new OOH initiatives.”

The new membership structure now offers two classes of membership for OOH companies: ‘Full Membership’ and ‘General Membership.’ While the benefits are similar for both membership classes, the primary difference is that ‘Full Members’ have the right to appoint a representative to the Board of Directors and their annual fees are significantly higher.

In addition, advertising agencies, advertisers, educational institutes or OOH suppliers can now join OMAC as an ‘Associate Member’.

”The changes in OMAC’s membership structure and fees make it accessible for both small and large OOH companies to join OMAC,” said Rosanne Caron, President; OMAC.

Since its formation in 2005, OMAC members have invested over $4 million on research, education and other programs to advance the OOH industry.

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