Newad, a Montreal-based Indoor, Experiential Marketing, Publishing and Web advertising network operator, has chosen the Scala 5 and Ad Manager software solution to manage their indoor advertising network.
Scala's digital signage software will manage more than 20,000 digital and classic Newad boards in more than 2,500 establishments across Canada. The network delivers an impressive 36.5 million impressions per week to its “Young and Affluent” target audience.
The Scala Ad Manager and Scala 5 software solution has been integrated with both traditional and digital media to manage and schedule ads, provide billing and leasing capabilities, and deliver a proof-of-performance report at the end of the day.
Newad's new generation of digital boards boast a 22-inch high-resolution LCD screen with full stereo sound, and broadcasts 15- to 60-second audio/video loops almost instantaneously. Loops are interspaced with exclusive content clips designed for the target market’s lifestyle and interests (music, video, fashion and events, for example). The boards can be programmed with RSS feeds or HTML to integrate new information or update campaigns.