Wednesday, March 9, 2011

Live Traffic News on Every Digital Board Throughout Europe and North America

Publicly located screens across Europe, the United States and Canada will be able to broadcast live traffic status news thanks to a partnership between Infotraffic® and INRIX®, the global leader in traffic information. The deal will enable Infotraffic to commercialize real-time traffic maps for the Digital Media market.

From now on, road traffic status in every Central and Western European, as well as North American, town and city will be able to be displayed on screens located in corporate reception areas, hotel halls, parking lots, airports, shopping malls, etc. to enable drivers to anticipate itinerary options and save trip time.

The 18 European countries covered are: Germany, Austria, Belgium, Denmark, Spain, Finland, France, Hungary, Ireland, Italy, Luxembourg, Norway, the Netherlands, Poland, the United Kingdom, Slovenia, Sweden and Switzerland.

After the ground-breaking integration of Coyote community traffic information into their offer, Infotraffic adds a complete and exclusive coverage for Europe to its catalog of traffic maps.

This content aims to interest both companies having invested in communication systems via screens as well as all the partners and players across the sector: dynamic display software solutions editors, screen advertising display networks and interactive screen or kiosk manufacturers. A free, dedicated website has been designed for them to test this new content:

“Road traffic has become unavoidably essential information for any public screen. Demand is increasingly strong, daily in big cities but also in places where driving can be difficult in times of bad weather, industrial action or public gatherings,” says Jérôme Lefevre, Founder of Infotraffic.

“There is no miracle solution to avoid jams”, continued Mr. Lefevre, “but the more drivers are informed in real time on the state of the roads, the less stressed the you become and the more effective they are in making the right decision.”

In speaking of INRIX’s collaboration with Infotraffic, INRIX Europe General Manager Hans Puvogel said, “Infotraffic’s experience in mass market traffic information and its know-how in Digital Media confirmed INRIX’s choice for the distribution of its content. This dual expertise will enable distributors to obtain the best possible solution for their needs.”

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