Friday, March 4, 2011

Dx3: Major new Trade Show announced for Canada’s Digital Industry

Today the launch of a major new trade show serving Canada’s burgeoning digital industry was announced. The show, Dx3 Canada, will cover three major aspects of the digital ecosystem; digital marketing; digital advertising and digital retailing. Dx3 Canada will take place next year on the 25th and 26th of January 2012, at the Metro Toronto Convention Centre, in downtown Toronto. Full details can be found at www.dx3canada.com

According to the organizers, Hut2Hut Events, the digital market in Canada is well served with conferences, but there is no major forum that brings this industry together, to discuss and do business. Show Director Duncan Payne said, “Every major industry needs its own trade show - a marketplace where people come to buy goods and services that will help to grow their businesses. There is no doubt that the marketing, advertising and selling of goods both online and via mobile devices has become a major industry in its own right.”

Statistics from a number of recent studies back up Payne’s point of view. Canada’s Interactive Advertising Bureau (IAB) estimates that online advertising grew by 15% in 2010 to top $2.1 billion while Statistics Canada reports that 50% of Canadian home internet users, aged 16 and older, bought either goods or services online.

Anthony Lipkin Dx3 Canada’s Marketing Director said, ”visiting Dx3 Canada is free of charge, to anyone involved in marketing, advertising and retail, and there will be plenty to see and do for all companies whether they are just starting out on their digital strategy, or are one of the most tech savvy businesses in Canada. There is just such a fast pace of innovation and change that we are expecting to see thousands of visitors on both days.”

Dx3 Canada Advisory Board Member, Matt Hassell, who is the Chief Creative Officer for OgilvyOne Advertising in Toronto, recognizes the need for this type of event in Canada’s digital calendar, “Canada is a world leader within the digital space and now we will have a trade show where we will be able to see the latest trends, buy the latest products & services, and show the world what we can do.”

For more information, please contact:

Anthony Lipkin

Marketing Director

Direct: 647 317 3889

Email: anthony@dx3canada.com



About the organizers:

Hut 2 Hut Events is an independent Canadian company specializing in staging trade shows and events for Canada’s emerging technologies. For more information go to www.hut2hutevents.com

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