Monday, March 14, 2011

COMB expands measurement to TTC Subway Digital Screens

The Canadian Out-of-Home Measurement Bureau (COMB) is embarking on its first measurement study of TTC Subway Platform Digital Screens in conjunction with Foundation Research Group of Toronto.

Over 1,000 intercept interviews will be conducted at 69 subway stations during the month of March to establish exposure variables boarding and exiting trains.

TTC Subway Platform Digital Screens are an out-of-home product of the Onestop Media Group, a new COMB member.

COMB selected the Foundation Research Group (FRG) through a competitive RFP process due to its extensive experience with intercept research. FRG’s large network of professionally-trained intercept interviewers has been deployed for extensive in-field research projects for numerous Canadian transport authorities and transit commissions.

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