Monday, February 7, 2011

Opa! Souvlaki rolls out 200 digital menu boards

Last April, we wrote about Calgary-based E Display Inc. rolling out digital menu boards at 65 Opa! Souvlaki locations. Its seems that initial testing was successful and they finished the roll out. Each location usually has three menu board screens so the network accounts for about 200 screens. That's pretty big for a Canadian rollout, especially digital menu boards.

The network will be powered using Navori's digital signage software. They settled on the software after having testing other solutions, including using Samsung's MagicInfo Pro, an entry-grade solution that's offered free with commercial Samsung screens, and even custom management systems.

Here's Navori's official release regarding the installation (with a paragraph about their new QL platform – short for "Quantum Leap"):

Calgary-based E Display Inc. has rolled out to the balance of existing OPA! locations across the country, and digital menu-boards – usually three per site - are part of the standard set-up for the new stores that are being added each month. E Display handles deployment and does all the content management for OPA!

The company started working with the chain in Sept. 2009, and after tests and trials with several Tier 1 software platforms, E Display settled on Navori for the full deployment.

“When we started our search for digital signage software, we ran into products that were not mature enough,” said E Display president Imran Khan. “If they offered most of the features we needed, they ended up being too expensive. The main selling point of Navori was how it offered a comprehensive product at a reasonable cost. We also liked how the Navori team was open to suggestions on enhancements and new features. Instead of resistance, we got enthusiasm.”

The food services firm doesn’t speak specifically about sales impacts, but says his client and site operators have said promotions driven on screens see significant sales lifts. But the menu boards are also used to drive efficiency and lower costs. OPA! changes its promotions as often as three times per month, and converting to digital from analog sign systems has removed all the time, labor and costs of manual changes.

“Now we update their boards across Canada just using Navori Manager,” says Khan.

QSR menu boards

“E Display is an important client and partner for Navori because they’re demonstrating success in a very hot sector for digital signage – QSRs,” says Jerome Moeri, Chairman of Navori International SA. “This is an area that will see explosive growth in the next two years, and E Display has done an excellent job of demonstrating the power, simplicity and value that Navori presents.”

The OPA! rollout is one of several in Canada for Navori, one of oldest and most successful software companies active in the fast-growing digital signage marketplace. Operating since 1998, Lausanne-based Navori has clients in 90 countries and more than 75,000 active players in the field. Its premise-based software is available in seven languages, and variations of Navori’s platform powers everything from single screens to huge enterprise networks with hundreds or thousands of screens. The company takes a Swiss Movement approach in developing a platform and service delivery that's precise, powerful and elegant.

Navori in Las Vegas

The North American launch of Navori’s new QL platform – short form for Quantum Leap - is set for Feb. 22-25 at Digital Signage Expo in Las Vegas, Feb. 22-25. Navori will have a product demo and meeting area at booth 2028.

QL makes broadcast-quality HD video possible on entry-level PCs, and adds more power, precision and easily-used tools to the platform.

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