Tuesday, February 15, 2011

Newad invests $8 million in digital signage

To consolidate its position as the leader in indoor advertising in Canada and pursue its growth plan, Newad is announcing the launch of a new generation of digital boards. This innovative technology will be launched in the upcoming weeks when 550 units will be installed in Newad’s Montreal, Toronto, Calgary, Edmonton, and Vancouver RestoBars network. With the addition of these new boards, the company will deliver a total of 1.1 million impressions through its Digital advertising network across the country every week. Known for their premium reputation and trendsetting clientele, the venues hosting these new digital boards include La Queue de Cheval (Mtl), Brassaii (Tor), Chicago Chophouse (Cal), Century Grill (Edm) and Republic (Van). Additionally, Newad is also announcing the installation of 3,500 additional digital boards over the next three years – an investment worth over $8 million in total, allotting $2M to Toronto, $1.5M to Montreal, $1.5M to Vancouver; $1M to Edmonton and $1M to Calgary.

“In the next 36 months, we’re investing over $8 million in the pan-Canadian placement of these new digital boards. Newad is notorious for its dynamism and constant innovation, and this initiative will allow us to further embody these qualities in new ways. In addition to enhancing our national distribution capacity, we will continue to develop creative solutions that aide advertisers in reaching their Young & Affluent target, a market for which we’ve developed an unmatched expertise,” comments Michael Reha, President and CEO of Newad.

Marc Giguère, Executive Vice-President & Chief Operating Officer of Indoor Advertising, adds: “Within a few weeks, this expansion will allow us to deliver 1.1 million impressions through our digital boards every week and to offer our clients the most effective way to maximize the impact of their campaigns. With cutting-edge technology, we are offering communication solutions that allow us to act immediately and support campaigns in real-time through a state-of-the-art internal ad-serving system. Thus, advertisers can tailor their communications more precisely with content varying by city, establishment, date, or hour. In so doing, they will optimize their campaigns in an unprecedented way, especially since our network is 100% gender-segmented and also supports television and web formats.”

Philippe Marchessault, Newad’s Executive Vice-President of Operations, Development, and Innovation, Indoor Advertising, explains that “the digital boards, with 22” high-resolution LCD screens and full stereo sound, broadcast 15-to-60-second-long audio/video loops almost instantaneously. These loops will be interspaced with exclusive content clips adapted to the target market’s lifestyle and interests, which include music, videos, fashion, and upcoming events. The boards can be programmed with RSS feeds or HTML to integrate new information or update campaigns. Newad has been an innovator in digital signage for nearly 15 years, having installed its first video panels in 1997.”

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