Montreal French-language daily La Presse are advertising on Astral Media Outdoor's Digital Network and are really taking advantage of the flexibility that digital can offer.
The campaign, created by Cossette Canada, will be displayed on 10 faces of the ad network and will be day-parted to feature multiple sections of the newspaper. From midnight to 11am, the font page story will be shown, while after 11am, columnists will be featured with stories from diverse sections such as Business and Sports.
The campaign, managed and broadcast by Astral in Montreal, should reach 1 million people daily.
The campaign, created by Cossette Canada, will be displayed on 10 faces of the ad network and will be day-parted to feature multiple sections of the newspaper. From midnight to 11am, the font page story will be shown, while after 11am, columnists will be featured with stories from diverse sections such as Business and Sports.
The campaign, managed and broadcast by Astral in Montreal, should reach 1 million people daily.
Via DailyDOOH.
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