Friday, February 11, 2011

iSIGN, BroadSign create worldwide sales partnership

iSIGN Media Solutions Inc., a Toronto-based software developer of location-based interactive proximity solutions, and Montreal-based digital signage software platform developer BroadSign International Inc. have entered into a partnership to mutually promote, support and sell each other’s solutions.

iSIGN’s technology communicates with consumers while they are in the vicinity of digital signs via personal mobile devices, on an opt-in basis. iSIGN enables shoppers to instantly receive and redeem coupons and other promotional offers at the point of purchase or nearby businesses. The integration allows iSIGN to supply their devices to several hundred digital signage networks running on BroadSign platform.

“iSIGN’s Interactive Marketing Solution and Business Intelligence software offers a innovative and powerful way for digital signage networks to communicate with consumers on-the-go and at the same time build measurable loyalty programs,” said Brian Dusho, CEO of BroadSign International, “What attracted us in iSIGN is the fact that in addition to satisfying the need for locally targeted mobile marketing, it provides a straightforward method of tracking the efficiency of each digital signage campaign and enables a cost-per-result pricing.

“We are pleased to have joined forces with BroadSign,” said Alex Romanov, iSIGN’s Chief Executive Officer. “BroadSign's advanced campaign planning, execution and reporting platform will help retailers using iSIGN’s software solutions to significantly increase the reach of mobile campaigns, as digital signs will drive consumers to interact with their mobile devices. As we integrate our products further, we will be able to benefit from richer targeting and reporting tools for combined digital signage and mobile campaigns."

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