Wednesday, February 9, 2011

First Canadian HP Store Opens with Scala Digital Signage

The first HP Store in Canada opened last December in Vancouver, at the corner of Alberni and Bute, and features some in-store digital signage setup by local Scala Certified Partner 10net Managed Solutions.

The HP Store Vancouver features experience pods and an HP digital-signage display at the checkout consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation. The screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up products.

“The HP Store features HP’s latest consumer and commercial technology products,” said Andrew Chun, business development manager, HP Canada. “We are particularly excited with the digital signage because it is an excellent showcase of how HP’s latest workstation PC technology and professional display technology come together as a stunning visual communication tool.”

HP Canada and partner AdCetera, Houston, created the digital content using Scala Designer. The firm developed the dynamic templates for The HP Store staff so that they can update the content themselves and keep it fresh.

“The Scala backend enables customized changes simply and quickly,” says Bill Nuttall, founder of 10net. “Screens can either share or feature unique content. The HP Store employees can focus on their business without worrying about additional in-house monitoring and installation support resources.”

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