Mood Media Corporation, a Toronto-based in-store media specialist that uses music, visual and scent media to help its clients communicate with consumers, announces today that its retail point of sale division, Somerset Entertainment, has partnered with Encore, Inc. (Encore).
Encore is a wholly owned subsidiary of Navarre Corporation, to launch Sony Online Entertainment’s multi-million selling Wheel of Fortune® games to its increasingly popular casual games retail program.
Under the agreement with Encore, Wheel of Fortune®, Hoyle® and other well-known Encore games will be sold through Mood’s interactive displays at retail, which allow customers to sample the games via interactive video before purchasing.
"We are excited to bring the Wheel of Fortune PC game, based on one of America’s most enduringly popular television shows, to our broad network of interactive displays at over 23,000 retail locations," says Lorne Abony, Chief Executive Officer and Chairman for Mood Media. "Our agreement with Encore further enriches our casual games offering, enabling us to offer a wider and better product selection for our customers and an even more unique program for our retail partners."
"We are pleased to be partnering with Mood Media. By participating in Mood’s innovative casual games offering, we are improving Encore's retail reach to our core 35-55 year old female audience," said Cal Morrell, president at Encore. “We are confident that Mood’s casual games program will capitalize on the impulse purchase and be a great success at retail."