Wednesday, January 26, 2011

Banque Laurentienne gets creative with its video walls

Banque Laurentienne contracted Montreal-based digital signage firm VIF Télé to design and install unique video walls in the shape of the bank's corporate logo at their new financial services centers.

Measuring in at 10 ft. × 10 ft., the video wall is composed of six screens placed in a fanned pattern and partially occluded to recreate the shapes of the six "stems" of Banque Laurentienne's logo. Each screen can have its own message or be used as a whole to create a uniform message. The wall is powered by technology provided by Montreal firm iGotcha Media.

Currently, two walls are up, in Ste-Foy and LaSalle. The design of the new service centers also features digital signage at the service counter where a screen is embedded to inform clients on the banks different products, as well as at each advisor's desk.

VIF Télé also conceived and implemented digital screen columns in the new Station Carrière (Career Station) location of Banque Laurentienne, inside the subway station Berri, in Montreal. The screens and interactive kiosks invite passers to the career center, to inquire about employment opportnities at the Bank.

"The use of dynamic screens is now part of our strategy to not use paper or cardboard displays in our new branches. VIF Télé's expertise allowed us to implement this innovative project which aims to give a very contemporary image to our stores," said Sylvain Mantha, Assistant Vice President Marketing of Banque Laurentienne.

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