Monday, January 24, 2011

And the DIGI goes to...

Congrats to digital signage software developer X2O Media and Mediavation, a provider of print and electronic advertising, branding, and creative services, on their 2010 DIGI Award for their digital signage deployment at Canadian retailer Mark’s Work Wearhouse. Now in their The awards are selected and presented by Digital Signage Magazine and The Digital Signage Group.

X2O Media worked with Mediavation, one of Mark’s Work Wearhouse’s ad agencies, to bring to life the agency’s creative concept of presenting product innovations as part of a dynamic “faux newscast.” This concept is complete with faux news anchors and weather presenter, catchy over-the-shoulder stills and video, crawls, graphics, and branding elements, all against the backdrop of a faux news studio.

Shoppers entering the store see on-screen video that engages them with the professional look of a major news network and serious news presenters. However, it communicates product information and innovation with comic imagery, including graphics, branding elements, and images delivered by X2O, and humorous crawl script, developed by Mediavation. X2O Media staff combined their experience in graphics and in news broadcast production to give the whole presentation a newsy feel with a fun approach.

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