Monday, November 8, 2010

You won't see DOOH in the 'Plateau'

The council for Montreal's trendy Plateau Mont-Royal borough has passed a by-law banning billboards in a 7-0 vote.

The borough's 45 billboards will be forced to come down in November 2011.

Representatives for the billboard companies — CBS, Astral and Pattison — argue that the ban is illegal and that Montreal's charter has no written rule that you can ban something. The companies are willing to compromise but will go to court if they have to.

Projet Montreal councillor Alex Norris isn't worried by the legal threat and believes both the citizens and the courts will back up the council's decision.

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