Thursday, November 25, 2010

Videotron opens new Infinity flagship store in Montreal

Videotron, a Quebec-based cable television, Internet access, cable telephone and mobile telephone services provider, opened its flagship store on Montreal’s premier shopping street, Sainte-Catherine St. The 4,500+ square-foot emporium offers an avant-garde shopping experience with cutting-edge communications equipment including touch-screens, touch-tables, and a multimedia staircase.

“The opening of the new Videotron store is part of our effort to deliver the best possible customer experience, anticipate consumers’ technology and entertainment needs, and set ourselves apart from the competition,” said Robert Dépatie, President & CEO of Videotron. “As an industry leader, setting up shop at a prestigious address on Canada’s premier shopping street was a natural move for us.”

Once you get past the stores yellow cube entrance, the customer experience is molded by several leading-edge digital signage and interactive technologies. A giant multimedia screen reflects urban life on Sainte-Catherine St. Interactive technologies help consumers make their buying decisions, like choosing what mobile phone suits them best and many sound proof rooms let you experience the newest in HD entertainment and 3D.

The show piece of the store is the multimedia staircase. The only one of its kind in North America, the stairs include 150 HD LED screens.

A number of leading Quebec firms were involved in this major project, including Sid Lee, Sid Lee Architecture, Régis Côté et associés architectes, Moment Factory, Solotech and gsmprjct. Videotron also thanks the following partners that helped create its new temple of entertainment: Albert Jean Construction, ITES, Nurun and TVA Accès.

If a picture is worth a 1000 words, this video is worth at least ten times that:

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