Friday, November 12, 2010

Did Intel Buyout Cognovision?

The word on the street is that Intel has acquired Toronto-area audience measurement guys CognoVision. Named 2009 Canadian Innovation Leader at the Canadian Innovation Exchange (CIX), CognoVision had already collaborated with Intel to create an information video explaining how Intel's processors provide an excellent platform to power digital signage applications with both media scheduling and anonymous video analytics capabilities.

The acquisition has not been officially announced but the DailyDOOH believes that Intel paid 17M for the audience measurement firm.

CognoVision is integrated into many known digital signage platforms such as BroadSign, Capital Networks, and Dynasign.

1 comment:

  1. This is great news for the digital signage space. Intel could make measurement a standard by bringing the cost down to almost nothing (if you buy their CPU, which most people already do).