Monday, October 18, 2010

Squamish Nation Starts Digital Billboard Network In Vancouver

In an effort generate revenue for its members and maximize the financial performance of their real estate, the Squamish Nation of British Columbia awarded a management contract to Allvision Canada Company, a company that specializes in optimizing the performance of outdoor advertising assets on public and private properties. Allvision was brought in to represent the Nation on all Reserve lands, with the goal of developing a digital billboard network.

“In this the first of its kind in Vancouver, Allvision led the most significant sign development project throughout Vancouver in conjunction with the Squamish Nation,” said Toby Baker, Chief Operating Officer and Project Negotiator for the Nation. Mr. Baker continued, “Allvision identified potential billboard locations and participated in a Canadian Environmental Assessment Screening on behalf of our Nation to ensure the respect and integrity of our lands and our presence in Vancouver. We could not be more pleased with how the project turned out.”

After a competitive bidding process, the contract to operate the digital sign network was awarded to multi-media communications company Astral Media. Allvision negotiated leases and permits between Astral, the Squamish Nation and Indian and Northern Affairs.

"Considering the publicity associated with the sign project, Allvision developed and managed a public relations strategy consistent with the sentiment and priorities of all parties," said Blair Murdoch, President of Allvision’s Canadian operation. "The new displays developed on Squamish properties have brought a tasteful, contemporary and cutting-edge technology to Vancouver."

"The network will generate a $50 million revenue stream for our people over the term of the agreement, which will be used for community projects, education, parks and recreation," said Bill Williams, Chief of Squamish Nation. "Allvision has always been respectful of our values and traditions in the work they have done for us."

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