Sunday, October 3, 2010

OVAB interviews Brian Dusho

Outdoor Video Advertising Bureau Europe interviewed BroadSign CEO, Brian Dusho, on aggregation, or the concept of standardizing and packaging ad space from multiple DOOH networks to make media buys easier for agencies. Brian expands on the concept, the difference its had on the market, how it benefits media planners and networks, and what's missing.

BroadSign have developed BroadSign Open, a secure web services API to open up BroadSign Administrator functions to non-BroadSign software and automate activities based on third party systems such as ad sales portals and billing systems. This past July, they also announced an Open API integration between their platform and rVue, Inc.'s demand-side platform for planning and buying Digital Out-of-Home (DOOH) media.

Read the full interview on the OVAB site.

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