Wednesday, October 27, 2010

Newad Rebrands And Expands


If you haven't visited Toronto-based Newad's website recently, they have a completely new look (it even uses some new-fangled CSS like @font-face). Art director Didier Lortie hired Martin Beauvais, a creative designer of international renown, to re-cast their visual identity. The original Newad logo, the target image, has made way for a new logo representative of a graphic signature that will now be present on all Newad communication tools. The corporate website also features multiple case study results alongside interactive video presentations. To introduce their new branding, Newad will be visiting major marketing agencies and hosting informative cocktail receptions in several Canadian cities.

Newad is also launching four newly integrated marketing solutions that incorporate all key success elements for any marketing campaign, including Indoor advertising, Experiential Marketing, Publishing and the Web. In regards to their digital out-of-home side, Newad  plans to deploy an additional 4,000 new units to its current 550 high-end digital boards over the next three years across its three targeted networks: RestoBar, Campus and Sport. During the next few weeks, 400 new digital boards are already scheduled to be installed in various prestigious locations across Canada.

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