Wednesday, August 11, 2010

Waterloo Airport Add Digital Displays to Increase Revenue and Inform Passengers

The Region of Waterloo International Airport has chosen ScreenScape, a community-based digital signage network to power digital displays located in the departure lounge and domestic arrivals area.

“It was ScreenScape’s ease-of-use that was the deciding factor in choosing a technology provider for the Airport,” said Chris Wood, Airport General Manager. “It’s a flexible sales and marketing tool which we plan to use to generate additional advertising revenue, inform passengers in the terminal and promote local events taking place in Waterloo Region. ScreenScape’s solution was easy to implement and is simple to use, giving us the ability to control and change content quickly.”

The Region of Waterloo International Airport is the latest in string of civic institutions in the Southern Ontario that also includes the University of Waterloo, Wilfrid Laurier University, and Tourism Burlington among others to join the community-based digital signage network.

The Airport is also beginning to become active in the ScreenScape Community. “We like the idea of engaging with local venues to promote events and attractions in the area. We are pleased to provide other members of the ScreenScape Community an opportunity to speak to the traveling public that is going through our facility on a daily basis.” said Wood.

Kevin Dwyer, ScreenScape President and CEO, welcomed the Airport to the ScreenScape Community. “It is wonderful to see institutions such as the Region of Waterloo International Airport adopt ScreenScape not just as a conventional digital signage platform but as a way to collaborate with local and national businesses. We are thrilled to have another institution from Canada's tech corridor join the growing ScreenScape Community.”

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