Tuesday, August 3, 2010

Southern Ontario YMCA branches establish digital signage network

HAMILTON, ON, BURLINGTON, ON and CHARLOTTETOWN, PE - (July 30, 2010)
YMCA of Hamilton/Burlington/Brantford announced today that they have chosen ScreenScape to power digital displays inside their branch locations and to stimulate interest in YMCA programs throughout the ScreenScape Community.

“We needed a communication system that would allow us to easily distribute up to date information on our programs, events and services not only to our branches but out to the community at large.” said Chris Burr, General Manager of the Ron Edwards Family YMCA in Burlington. “We want each of our locations to complement our centrally-delivered content with their own custom messaging that applies to their location and ScreenScape allows us to do that simply and cost-effectively.”

ScreenScape is the world's first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. As a software-as-a-service (SaaS) platform, ScreenScape enables non-technical users to turn any Internet-connected computer or screen into a dynamic digital display. Members of ScreenScape also form a collaborative community, which acts as a shared resource for content creation, exchange, cross promotion and, for many, advertising revenue.

“The community concept behind ScreenScape is very important to us.” says Burr. “We now have the opportunity to engage with the other organizations in the ScreenScape Community to extend our marketing message. The ability to broadcast our community message to a wider audience is key in generating awareness about our programs, services, and donation campaigns.”

“The YMCA epitomizes community and so it is no surprise that they have connected with ScreenScape.” said Kevin Dwyer, ScreenScape President and CEO. “We are delighted to see them taking advantage of our solution to create their own content sharing network that promotes YMCA events and supports their donor outreach programs. As new YMCA chapters join ScreenScape they will be able to join and extend the reach of this network and form regional groups of their own. This is a great illustration of the power and flexibility of our community-based platform.”

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