Wednesday, August 11, 2010

RUMOUR: Zoom nabs LA Fitness deal

The DailyDOOH believe that Zoom Media & Marketing (the US counterpart of Montreal's Zoom Media) has inked a deal with LA Fitness to implant its Nielsen-measured fitness media network across the US-based gym chain.

Its possible that this agreement would bring the number of venues in Zoom’s The Fitness Network to more than 1,600 health clubs in the US and 2,500 globally.

[via DailyDOOH]

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