Friday, July 9, 2010

Twitter-based murals promote travel to Canada

DDB Vancouver produced a really nice campaign for the Canadian Tourism Commission to get people in Chicago, New York, and Los Angeles to, well, visit Canada. The “digital storescapes”, as the agency calls them, showcase a great way of integrating social media, interactivity and digital signage by displaying live tweets and photos from travelers in Canada which users can touch and enlarge to an "experience" of Canada. By following @Keep_Exploring and replying with your favorite Canadian destination you could also win a Canada $5000 travel voucher.

Here's a video explaining the campaign:




[Via PSFK]

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